Decoding Guerrilla Marketing: A Creative Approach to Promotion
Key Characteristics of Guerrilla Marketing Unconventional: Guerrilla marketing campaigns often defy expectations and break away from traditional advertising norms. Surprise: The element of surprise is crucial in capturing attention and creating a memorable impression. Engagement: Guerrilla marketing aims to engage audiences on a personal level, fostering interaction and word-of-mouth. Budget-Friendly: Often relying on low-cost or…